Adobe Analytics forecasts that U.S. online holiday shopping will grow 6.7% this year, reaching a record level, according to the Wall Street Journal and CNA.
CNA reported that discounts are expected to attract shoppers and drive the projected 6.7% growth in holiday online sales.
Bloomberg reported that AI-assisted shopping is expected to rise 130% during the holidays, according to Adobe.
Newsmax also reported the 6.7% growth figure for US holiday online sales.
How each side covered it
Left
- Bloomberg highlighted Adobe's forecast of a 130% rise in AI-assisted shopping during the holidays.
“AI-Assisted Shopping to Rise 130% During Holidays, Adobe Says” — Bloomberg
Center
- The Wall Street Journal reported Adobe expects record U.S. holiday online shopping this year.
- CNA reported the 6.7% sales growth forecast and linked it to discounts attracting shoppers.
“Adobe Expects Record U.S. Holiday Online Shopping This Year” — The Wall Street Journal
Right
- Newsmax reported the 6.7% growth forecast for U.S. holiday online sales.
“US Holiday Online Sales Expected to Grow 6.7%” — Newsmax
Questions readers ask
What did Adobe forecast for holiday online shopping?
Adobe Analytics forecasts that U.S. online holiday shopping will grow 6.7% this year, which the Wall Street Journal reports would be a record.
What role does AI play in this forecast?
According to Bloomberg, Adobe expects AI-assisted shopping activity to rise 130% during the holiday season.
Why is discounting mentioned as a factor?
CNA reported that discounts are expected to attract shoppers, contributing to the projected 6.7% growth in U.S. holiday online sales.
Sources · 4 outlet reports
- BloombergLeft-leaningAI-Assisted Shopping to Rise 130% During Holidays, Adobe Says
- CNACenterUS holiday online sales to grow 6.7% as discounts attract shoppers, Adobe Analytics forecasts
- The Wall Street JournalCenterAdobe Expects Record U.S. Holiday Online Shopping This Year
- NewsmaxRight-leaningUS Holiday Online Sales Expected to Grow 6.7%