Apple has launched its Apple Pay service in India, partnering with Axis Bank to bring the payments feature to the country, according to CNA and Reuters.
The launch positions Apple to compete with existing digital payment players in India, including Google and Paytm, according to Bloomberg.
TechCrunch noted the launch comes after Apple Pay had been on the sidelines in India for years.
The Times of India provided guidance on how users can set up Apple Pay and where it can be used in the country.
How each side covered it
Left
- Bloomberg framed the launch as Apple taking on Google and Paytm in the Indian payments market.
“Apple Starts India Payments Service to Take On Google, Paytm” — Bloomberg
Center
- CNA and Reuters reported the Apple Pay launch in India tied to a partnership with Axis Bank.
- TechCrunch highlighted that the launch came after years of Apple Pay being absent from the Indian market.
- The Times of India focused on practical details, including how to set up Apple Pay and where it can be used.
“Apple Pay launches in India with Axis Bank partnership” — Reuters
Questions readers ask
What happened with Apple Pay in India?
Apple launched its Apple Pay service in India through a partnership with Axis Bank, according to CNA and Reuters.
Why does the Apple Pay India launch matter?
The launch brings Apple into direct competition with established digital payment services like Google Pay and Paytm in the Indian market, according to Bloomberg.
How long had India been waiting for Apple Pay?
TechCrunch reported that Apple Pay launched in India after years of being on the sidelines, without specifying an exact timeframe.
Which bank is Apple partnering with for Apple Pay in India?
Apple Pay launched in India in partnership with Axis Bank, according to CNA and Reuters.
Sources · 5 outlet reports
- BloombergLeft-leaningApple Starts India Payments Service to Take On Google, Paytm
- CNACenterApple Pay launches in India with Axis Bank partnership
- ReutersCenterApple Pay launches in India with Axis Bank partnership
- TechCrunchCenterApple Pay set to launch in India with Axis Bank today, sources say
- The Times of IndiaCenterApple Pay launches in India; here's how to set it up and where you can use it