Sony is skipping the Consumer Electronics Show (CES) in 2027, according to multiple outlets, marking a shift in the company's public presence at the annual trade event.
Reports link the decision partly to Sony's decision to drop its electric vehicle venture with Honda, known as Afeela, which had previously been showcased at CES.
Engadget reported that Sony is increasingly focusing on entertainment rather than the hardware and gadget showcases traditionally associated with CES.
The Verge described the move simply as Sony 'ditching' the show, without elaborating further on the company's stated reasoning.
How each side covered it
Left
- Engadget framed the move as 'the end of an era' and linked it to Sony's growing entertainment focus.
- The Verge described the decision simply as Sony 'ditching' CES.
- Bloomberg tied the CES exit directly to Sony dropping its Honda EV venture, Afeela.
“Sony is skipping CES in 2027 as it focuses more on entertainment” — Engadget
Center
The Japan Times focused on the link between Sony's CES exit and the discontinuation of its Honda electric vehicle venture.
“Sony to skip CES show after Honda EV venture dropped” — The Japan Times
Questions readers ask
What did Sony announce about CES?
According to multiple outlets, Sony will skip the Consumer Electronics Show in 2027, ending its long-running presence at the trade event.
Why is Sony skipping CES?
Bloomberg and The Japan Times reported the move follows Sony dropping its Afeela electric vehicle venture with Honda; Engadget separately reported Sony is focusing more on entertainment.
What was the Honda EV venture mentioned in reports?
Bloomberg and The Japan Times referenced Sony's electric vehicle venture with Honda, known as Afeela, which the company has reportedly dropped.
What happens next for Sony at CES?
The available reports do not specify whether Sony's absence from CES will be permanent or how the company's entertainment focus will manifest going forward.
Sources · 4 outlet reports
- BloombergLeft-leaningSony to Skip CES Show After Honda EV Venture Dropped
- EngadgetLeft-leaningSony is skipping CES in 2027 as it focuses more on entertainment
- The VergeLeft-leaningSony is ditching CES.
- The Japan TimesCenterSony to skip CES show after Honda EV venture dropped